BELOW-THE-LINE: Political parties vie for direct approach
11 Jan 1995 | by CONOR DIGNAM
In the run-up to Christmas the Conservative Party sent out a direct mail appeal to 100,000 homes of Tory voters asking for donations to the party.
Search results
Search filters:
By Date
-
1995
-
Jan-1995
-
Jan-1995
By Channel
-
Direct Marketing
Click 
to remove filters
Add Search Filters:
By Date
- 11-Jan-1995 (3)
By Publication
- Marketing (3)
By News Type
- News (3)
By Sector
- Food & Drink (1)
- Government / Non-Profit (1)
- Media / Entertainment (1)
THIS WEEK: Below-the-line trend continues
11 Jan 1995
The past year has seen a continued shift of marketing spend below-the- line, according to new research from the Marketing Forum.
MARKETING FOCUS: Divided they stand
11 Jan 1995
New research shows that the rift between clients and their advertising agencies is as deep as ever - and below-the-line agencies could be heading the same way
Additional Information
Latest jobs Jobs web feed
-
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- Microsoft kicks off six-figure b2b comms pitch
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
