EBay to offer segmented shopping data to marketers
07 May 2013 | by Matthew Chapman
EBay is reportedly dividing up its data into shopping segments in a move to offer it out to marketers to help them target ads at consumers on non-eBay sites.
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Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service
08 May 2013 | by Alex Brownsell
Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.
Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
Axing a long-running creative strategy is never an easy call for a marketer to make.
John Lewis Partnership creates customer insight director role
26 Nov 2012 | by Matthew Chapman
The John Lewis Partnership has appointed Lloyds Banking Group executive Paul de Laat to the newly created customer insight director position.
Government 'Midata' plan comes under fire
20 Nov 2012 | by Gemma Charles
The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.
Retailers face probe by OFT into use of online shopping data
16 Nov 2012 | by Matthew Chapman
Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.
Sam Howroyd: Behind the rise in FMCG online spend
05 Nov 2012 | by Sam Howroyd
Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.
Barclaycard prepares Bespoke Offers digital deals service
30 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
Barclaycard is to launch a digital reward and offers scheme called Barclaycard Bespoke Offers, six months after ending its Freedom loyalty programme.
CREATIVE STRATEGY: eBay reminds us there can be winners in a recession
04 Oct 2012 | by Simon S Kershaw
Austerity. A word to send a chill down the spines of marketers. According to one commentator, we are still living in what's called "the lipstick economy".
Morrisons' flagship Kiddicare store opens in Nottingham
26 Sep 2012 | by Matthew Chapman
Morrisons has launched its flagship Kiddicare store in Nottingham today (26 September) to take on Mothercare, its mother-and-baby retail rival.
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