We'll call you: BT
10 Jan 2013
Mole likes to set easy-to-achieve New Year resolutions: first up was a vow to understand TV packages, now that BT has launched its first TV push for YouView
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RFU recruits first head of CRM after admitting data failings
02 May 2013 | by John Reynolds
The Rugby Football Union (RFU) is recruiting its first head of CRM as it seeks to better manage its data and improve its marketing ahead of the 2015 Rugby World Cup.
Sam Howroyd: Behind the rise in FMCG online spend
05 Nov 2012 | by Sam Howroyd
Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.
Anheuser-Busch drops Lance Armstrong sponsorship
17 Oct 2012 | by Ben Bold
AB InBev has terminated its relationship with Lance Armstrong just days after expressing its continuing support for the disgraced cyclist, Marketing can reveal.
Man City launches kids' website City Kicks with John Brown
29 Aug 2012 | by Daniel Farey-Jones
Barclays Premier League Champions Manchester City have launched a website aimed at targeting young football fans as part of a new kids' membership scheme called City Kicks.
Sky's Harry's Back fantasy football campaign goes live
03 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
Sky Bet's fantasy football campaign featuring ex-Tottenham Hotspur manager Harry Redknapp has launched today (3 August) with a tongue-in-cheek creative that features his pet dog.
Chisora sports Paddy Power Y-fronts in weigh-in
13 Jul 2012 | by Loulla-Mae Eleftheriou-Smith
Paddy Power has targeted boxing for its latest promotional stunt, which involved controversial boxer Dereck Chisora donning a pair of the brand's green and white Y-fronts.
O2 partners with Nike to unveil Priority Sports loyalty drive
03 Jul 2012 | by Sarah Shearman
O2 has partnered Nike to launch a 'Priority Sports' loyalty scheme to give its customers exclusive access to the sportswear brand's products and services.
Unilever personal care brands sponsor British Lotus F1 Team
06 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal.
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.
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