OgilvyOne captures £50m Department of Health brief
01 Nov 2012 | by Sara Kimberley
The Department of Health has appointed OgilvyOne to its £50 million consolidated digital and direct account after a "winner-takes-all" pitch.
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ISBA challenges 'ill-thought out' EU data protection report
11 Jan 2013 | by Gemma Charles
ISBA has expressed concern that the European Parliament’s draft report on the Data Protection Regulation imposes significant new restrictions and definitions for advertisers, and will contradict the EU Charter on fundamental rights.
Government focuses on growth in new cross-Whitehall marketing strategy
22 May 2012 | by Gemma Charles
The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.
WPP buys US DM house
09 Dec 2010 | by Ed Owen
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM Group.
Government looks to brands to fund £250m health scheme
01 Dec 2010 | by Gemma Charles
Brands will be called upon to help fund a £250m government scheme called The Great Swapathon, in a bid to encourage the nation to adopt healthier lifestyles.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
Social technologies will give brands unprecedented access to groups of connected web users
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
There are growing opportunities to link physical interactive experiences with mobile networks
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
Clients need agencies that can see the broadest answers to problems
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