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Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
Samsung, Honda and Heineken will be among the first brands given access to in-tweet surveys following a deal worth hundreds of millions of dollars between Twitter and Starcom MediaVest Group (SMG).
Coca-Cola has unveiled refreshed packaging for its Glacéau Vitamin Water brand to boost awareness of the drink's new stevia-based sweetener.
The answer to what an inventive organisation means no longer comes from CTOs. Amelia Torode meets el Bulli's head chef.
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.
Price cuts dominate the retail market, but major brand-owners are keen to develop price promotions as a tool to build consumer loyalty and value sales, writes Stuart Derrick.
AB InBev has terminated its relationship with Lance Armstrong just days after expressing its continuing support for the disgraced cyclist, Marketing can reveal.
Unilever is holding a global digital and direct marketing pitch for its Lipton Ice Tea and Lipton hot drink brands.
There was a time when marketing journalists filed stories about data in the drawer marked 'd' for dull. Now, however, data has been reinvented as Big Data and that Daddy of data owners, Tesco, gets to use the words 'data' and 'fun' in the same sentence.
Irn Bru-maker AG Barr, which is in merger talks with its bigger rival Britvic, has reported an 8% drop in pre-tax profits to £14.9m, but insists the its three core brands, Irn Bru, Tizer and Rubicon, have maintained "strong" market positions.
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