Leo Burnett has partnered with Procter & Gamble (P&G) to host an art exhibition based on the 'Capital Clean Up' programme that has been taking place across London in the lead-up to the Olympics.
Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook and is bringing back its advertising character Barry Scott to bolster its marketing offensive.
Pledge and Mr Muscle maker SC Johnson has split its global advertising account between BBDO and Ogilvy & Mather, ending its long-standing relationship with Draftfcb.
International purchase data analysis company Dunnhumby has acquired US-based BzzAgent, a specialist in generating word-of-mouth product recommendations, in a deal reported to be worth up to $60m.
Utility brand E.ON has become the first brand that uses sampling channel Home Move Box to make follow-up calls to its recipients.
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme.
What do experts from 11 companies think will be the next big thing(s) in digital?
Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate.
Videos produced by Sarah Johnson
25 Jun 2010
| by Matt Dyke and Kevin Sutherland, AnalogFolk
Social technologies will give brands unprecedented access to groups of connected web users
25 Jun 2010
| by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
25 Jun 2010
| by Damian Ferrar and Katie Streten, Imagination
There are growing opportunities to link physical interactive experiences with mobile networks