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Leo Burnett ties with P&G for 'Capital Clean Up' exhibition

Leo Burnett has partnered with Procter & Gamble (P&G) to host an art exhibition based on the 'Capital Clean Up' programme that has been taking place across London in the lead-up to the Olympics.

RB takes to Facebook to sell Cillit Bang extension

Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook and is bringing back its advertising character Barry Scott to bolster its marketing offensive.

SC Johnson hands global ad account to BBDO and Ogilvy & Mather

Pledge and Mr Muscle maker SC Johnson has split its global advertising account between BBDO and Ogilvy & Mather, ending its long-standing relationship with Draftfcb.

Dunnhumby acquires word-of-mouth specialist BzzAgent

International purchase data analysis company Dunnhumby has acquired US-based BzzAgent, a specialist in generating word-of-mouth product recommendations, in a deal reported to be worth up to $60m.

E.ON in push to convert home mover prospects

Utility brand E.ON has become the first brand that uses sampling channel Home Move Box to make follow-up calls to its recipients.

Superdrug hunts shop for reward scheme launch

Superdrug is searching for a CRM agency to handle the launch of its first reward scheme.

What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

The Social Experience Economy

Social technologies will give brands unprecedented access to groups of connected web users

End of 'digital' road

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy

A newly converged world

There are growing opportunities to link physical interactive experiences with mobile networks

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