The most effective marketing relies on the invaluable insight that data can provide. Here Mhairi McEwan sets out the "seven Es" novice marketers should follow.
Samsung, Honda and Heineken will be among the first brands given access to in-tweet surveys following a deal worth hundreds of millions of dollars between Twitter and Starcom MediaVest Group (SMG).
Proximity London has poached Amanda Arthur from Havas EHS to become head of data, replacing Adam Williamson.
Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.
Harper Reed, the mastermind behind the social campaign to re-elect Barack Obama in 2012, has claimed marketers will be the key drivers of technology across the business world.
The EU has delayed the vote on a controversial reform of data protection laws, which seek to implement a single law across all 27 member states.
DraftFCB London has appointed David Harris as its executive creative director.
HSBC is reviewing its direct marketing account across its retail division in the UK as it looks to consolidate the business into one agency.
Marks & Spencer is seeking an agency to handle its CRM account.
Havas has launched a digital agency in China called Socialistic, which is part of Havas Worldwide Digital and is being headed up by former Wunderman UK chief Brendan Tansey.
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