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New business leagues (27 May 2010)

27 May 2010

DDB climbs to the top of the creative league after taking the account for Virgin Media.

Direct marketing and sales promotion leagues 2010

30 Mar 2010 | by Richard Abbott

With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point

Agency Performance League 2010: Direct marketing and sales promotion

22 Jan 2010 | by Mandy Merron

The Top 40 DMSP agencies reported modest total growth in gross income of 3.7 per cent in their most recent filed accounts. Anecdotal evidence suggests that the majority of even this modest growth was achieved in the earlier part of 2008.

Marketing's Contact Centre League Tables 2009

06 May 2009 | by Richard Abbott

Consumers may still view them with scorn, but outsourced contact centre providers are working hard to change their reputation and convince marketers of their experience and flexibility amid the downturn.

Marketing's Direct Marketing and Sales Promotion League Tables 2009

31 Mar 2009 | by Noelle McElhatton

Agencies that can work across disciplines should emerge from the recession in a strong position.

Marketing Direct: List Report 2009

24 Feb 2009 | by Noelle McElhatton

The days of high-volume sales of cold mail data may be over, but demand for analytics to generate targeted data selections and quality email data is on the rise.

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 Dec 2008

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.

Contact centre league table 2008

24 Nov 2008 | by Staff

Our annual contact centre league table ranks the top outsourced agencies by their turnover. It may not indicate which agencies are the best at customer service, but it certainly demonstrates which are the most successful.

Campaign ad agency new business tables: 3 October 2008

02 Oct 2008

LONDON - Campaign's record of the week's most successful new creative, media and DM ad agencies.

Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.

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