Get Real
15 Oct 2010 | by Rik Haslam, RAPP
Forget the old ad stereotypes and follow these five steps to creating real relationships with consumers
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Content is King
15 Oct 2010 | by Hugh Burrows, Que Pasa Communications
Companies can foster communities of engaged consumers through the 'socialisation of content', where branded material meets social media
Beyond Distraction
15 Oct 2010 | by Jeremy Garner and Mark Brown, Weapon7
Why Distraction Culture and the New Engagement are rapidly changing the game for advertisers and consumers alike
Littlewoods launches first TV ad starring Coleen Rooney
01 Sep 2010 | by Sara Kimberley
Coleen Rooney features as a fashion boot-camp officer in her first ad for Littlewoods.com, which aims to get viewers to text in to 'enrol' with the brand.
WaterAid highlights diarrhoea as a killer
23 Aug 2010 | by Ben Bold
WaterAid is launching a hard-hitting TV campaign created by Kitcatt Nohr Alexander Shaw that highlights the plight of people living in areas of poor sanitation, through a dark version of the playground song, 'Diarrhoea Diarrhoea'.
Brittany bids to update image with cinema ad
09 Jul 2010 | by Daniel Farey-Jones
Imagination London has created a tourism campaign for the French region of Brittany which will run in both the UK and France, starting with a 30-second cinema ad from today.
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
Social technologies will give brands unprecedented access to groups of connected web users
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
There are growing opportunities to link physical interactive experiences with mobile networks
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
Clients need agencies that can see the broadest answers to problems
Additional Information
Latest jobs Jobs web feed
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In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
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