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Sky Bet's fantasy football campaign featuring ex-Tottenham Hotspur manager Harry Redknapp has launched today (3 August) with a tongue-in-cheek creative that features his pet dog.
Air New Zealand has launched a humorous in-flight safety video featuring animations of American and international celebrities, including Barack Obama and Snoop Dogg.
The ASA has ruled against some advertising claims first made for Cow & Gate Growing Up Milk in 2009, after a long-running investigation sparked by 78 complaints.
CANNES 2011: According to the festival's chairman Terry Savage, when Romania won its first-ever Bronze Lions at Cannes, the Romanian president insisted on visiting the agency responsible to formally present the award.
Brands have so many opportunities to engage with consumers, if they use data and channels wisely.
Because an engaged customer is a spending customer, every channel requires commercial value
People with something to sell have always strived to engage customers. The only difference now is the wealth of tools available to enable dialogue
Direct marketers with a broader view of how consumers respond to their campaigns are better able to produce work that results in positive action
Companies can foster communities of engaged consumers through the 'socialisation of content', where branded material meets social media
Forget the old ad stereotypes and follow these five steps to creating real relationships with consumers
