Campaign UK has teamed up with Campaign Asia, Marketing and PR Week US to launch Live@Cannes, a live blog of the Cannes Lions festival 2013.
Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade's digital strides, in the latest Campaign Talking Inspiration films.
The ad industry needs to recognise the "business case" for supporting its female members, according to Cilla Snowball, the group chairman of Abbott Mead Vickers BBDO.
04 Jun 2013
Britain's most celebrated mountaineer, Kenton Cool, set a new world record when he became the first man to ascend Mount Everest and two adjoining summits in one continuous climb.
Integrated media agency MoreThanMe has launched in the capital with brand ambassadors including Nickelodeon's Jamie Rickers.
The ad industry is in talks with the Government over a clampdown on extended payment terms, amid fears that lengthy waits could stifle creativity.
21 Feb 2013
| by Jeremy Bullmore
How does one reconcile a lack of trust in advertising with the continuing effectiveness of advertisements?
There s no reliable evidence that public trust in something called advertising has, in fact, seriously declined. But even if it has, it wouldn t seriously diminish the effectiveness of any given...
15 Feb 2013
A swift response, a heartfelt apology and news updates are key to averting a PR disaster, as BP and other advertisers have found.
Classic car insurance company Hagerty has hired VCCP Share as its first UK agency, ahead of an integrated brand campaign.
29 Nov 2012
| by Jeremy Bullmore
Dear Jeremy, why do so many television commercials on air just now spend valuable time telling me it s Christmas and filling their spots up with Santas, snow and sleighs? Don t they know we know it s that time of year?
I can tell you don t know anything about advertising. (I was about to say "I can...