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While PR businesses are 'ideally suited' to sharing equity with senior staff, agencies have been warned to think carefully before giving away shares.
Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade's digital strides, in the latest Campaign Talking Inspiration films.
Clients are looking for creative digital ideas regardless of whether they come from a digital, ad or PR agency, according to digital PR experts.
Tying in with this week's feature on how PR is helping digital and technology start-ups, two agency professionals offer their views on working with entrepreneurial clients.
The number of pitch horror stories is far higher in the PR sector than other areas of marcoms, according to the boss of a marketing intermediary firm.
The use of data and digital in public affairs and political campaigns can make for a 'far more productive and efficient conversation' with the public, according to Jag Singh.
The Government extension to its 'buddy scheme' giving large companies a hotline to ministers could stifle innovation and create a two-tier level of business engagement, it has been warned.
PR agency executives have claimed that New York represents an opportunity for UK consultancies, as clients complain that the Big Apple is filled with overpriced firms offering 'bog standard PR'.
Public affairs experts are advising clients to take a 'light touch' when it comes to taking part in the party conferences.
Justine Greening and Jeremy Hunt could represent the greatest PR risks for David Cameron in his newly reshuffled Cabinet, according to lobbyists.
