LONDON - Eurostar has cancelled a January radio sponsorship and is to review its 2010 marketing plans and use of social media as part of a contrite reaction to its ongoing service disruptions.
LONDON - Eurostar has been forced to adapt its social media presence from marketing to crisis communications as the frustration of customers hit by the weekend's massive delays played out visibly on Twitter and Facebook.
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
LONDON - Aspiring filmmakers have the chance of getting 'Lord of the Rings' director Peter Jackson to watch some of their work in a new competition to promote tourism in New Zealand.
Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.
LONDON - Sustainable travel-agent Responsibletravel.com is to end its use of carbon offsetting, creating a buzz in green marketing circles in the process.
LONDON - The Australian government is running a A$20m (£10.2m) pitch for a new campaign to rebrand Australia as more than just a tourism destination, along the lines of the '100% pure New Zealand' positioning.
LONDON - Heathrow Airport has made author Alain de Botton its first writer-in-residence as it builds on its 'Making every journey better' campaign.
LONDON - Tourism Queensland, the body behind the award-winning "best job in the world" campaign, has announced that it is relaunching the campaign.
Since Mole lives in London and is already paying for the Olympics via our council tax, we thought we would volunteer to help; that way we might get to see some events in the flesh.
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