11 Dec 1997
| by AMANDA RICHARDS
The European consortium behind the pounds 42bn Eurofighter project
is to launch an international advertising and public relations campaign
to promote the jet fighter to foreign governments.
06 Nov 1997
| by JULIE BIRD
It is wise to have crisis management processes in place. The best
approach is to think the unthinkable, plan what to do if it happens, and
periodically rehearse for it. Dealing with the media during a crisis is
a necessary part of the plan.
23 Oct 1997
| by PATRICK BARRETT
The Australian Tourist Commission has appointed IMP in the lead-up
to the Sydney Olympics in 2000 to raise the country s profile as a
holiday destination. IMP was one of six agencies which pitched for the
09 Oct 1997
| by HARRIET MARSH
Warner Holidays has appointed BGB and Associates to handle its
external public relations activity.
25 Sep 1997
| by KEN GOFTON
Andy Kendrick has been appointed to the joint role of promotions
and advertising manager for Virgin Megastores. Kendrick s new job
absorbs that previously occupied by advertising manager Kris Rigby, who
moves over as marketing manager for Virgin Megastores Ireland.
11 Sep 1997
| by RACHEL MILLER
Thinking of your home town as a brand may require an active
imagination, but for cities which want to attract investment or host a
major event, marketing is essential for getting onto the map.
26 Jun 1997
| by By DAVID LONGMAN.
I really couldn t believe some of the sanctimonious garbage that
appeared in the press about the new corporate identity for British
Airways two weeks ago. I have no doubt that it was a PR victory for the
company (which I am perpetuating), but could you believe some of the
comments about the livery?
19 Jun 1997
| by JANE BAINBRIDGE
Heart FM has appointed Leo Burnett to handle its pounds 2.5m
creative and media accounts. The creative account was previously split
between McCann-Erickson Central and Mellors Reay & Partners.
30 May 1997
| by STEPHEN ARMSTRONG
Travel writing has a long history in the British print media. A
travel editor would dish out freebies to any journalist in the office on
the basis that the hack who hadn t been away for a while got two weeks
in the Caribbean. Invariably, a deal was stitched up with a PR company
to ensure favourable...
04 Apr 1997
| by MICHELE MARTIN
BMW has poached Phil Horton, (left) Renault s director of
communications, to succeed Martin Runnacles as the head of its marketing
operation in the UK. Runnacles left last October to join BMW s sister
company, Rover. Horton will join BMW next month when his deputy at
Renault, the communications manager,...