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The European consortium behind the pounds 42bn Eurofighter project is to launch an international advertising and public relations campaign to promote the jet fighter to foreign governments.
It is wise to have crisis management processes in place. The best approach is to think the unthinkable, plan what to do if it happens, and periodically rehearse for it. Dealing with the media during a crisis is a necessary part of the plan.
The Australian Tourist Commission has appointed IMP in the lead-up to the Sydney Olympics in 2000 to raise the country s profile as a holiday destination. IMP was one of six agencies which pitched for the business.
Warner Holidays has appointed BGB and Associates to handle its external public relations activity.
Andy Kendrick has been appointed to the joint role of promotions and advertising manager for Virgin Megastores. Kendrick s new job absorbs that previously occupied by advertising manager Kris Rigby, who moves over as marketing manager for Virgin Megastores Ireland.
Thinking of your home town as a brand may require an active imagination, but for cities which want to attract investment or host a major event, marketing is essential for getting onto the map.
I really couldn t believe some of the sanctimonious garbage that appeared in the press about the new corporate identity for British Airways two weeks ago. I have no doubt that it was a PR victory for the company (which I am perpetuating), but could you believe some of the comments about the livery?
Heart FM has appointed Leo Burnett to handle its pounds 2.5m creative and media accounts. The creative account was previously split between McCann-Erickson Central and Mellors Reay & Partners.
Travel writing has a long history in the British print media. A travel editor would dish out freebies to any journalist in the office on the basis that the hack who hadn t been away for a while got two weeks in the Caribbean. Invariably, a deal was stitched up with a PR company to ensure favourable...
BMW has poached Phil Horton, (left) Renault s director of communications, to succeed Martin Runnacles as the head of its marketing operation in the UK. Runnacles left last October to join BMW s sister company, Rover. Horton will join BMW next month when his deputy at Renault, the communications manager,...
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