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In spite of a raft of redundancies, Thomas Cook is still the travel agent with the best reputation, but travel agents in general are becoming less relevant to the public.
Campaign: The Campaign for High Speed Rail Client: Businesses and rail unions PR team: Westbourne Communications Timescale: February 2011-January 2012 Budget: £100,000 A government project to build a high-speed rail link, High Speed Two (HS2), between London and the North was under threat after...
Mole's idea of flying abroad is more of a nightmare than a dream, so we were intrigued by Thomson's ad for its new 787 aircraft. What makes it a 'Dreamliner'?
In August 2010, travel agent Miles Morgan Travel hired Rachel O'Reilly Communications (RORC) to handle PR for the Titanic Memorial Cruise. The cruise was due to set sail in April 2012, retracing the route taken by the ill-fated Titanic 100 years earlier. RORC was asked to generate coverage that would...
In April 2010, the eruption of Icelandic volcano Eyjafjallajokull threatened a projected 22 per cent decline in visitor numbers. The country launched an Inspired by Iceland campaign, which changed global perceptions and led to a 27 per cent increase in tourism. After creating the campaign in 2010, The...
W Communications was appointed by Visit Sweden to create a highly targeted campaign that would promote Sweden as a new culinary nation of Europe, with a focus on the province of Skane as a destination.
Berkeley PR was called in to help boost the popularity of the tree-top attraction.
Network Rail's director of comms says the Leveson Inquiry is helping to change the way communicators do business. Matt Cartmell reports.
London - No matter how successful a PR campaign appears to be, marketers still struggle to measure the results effectively. We ask the experts whether an answer will ever be found to the industsry's perennial Achilles heel.
London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?
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