Miller hires The Shop on international brief
22 Nov 2001 | by Jennifer Whitehead,
LONDON - Miller Brewing has hired new communications agency The Shop Europe on an international brief.
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Dome hits the headlines as Budweiser court cases continue
07 Dec 2001
How can a brand hit the headlines a year after it ceased to exist? Only the Dome could manage it, writes Jennifer Whitehead in this week's round-up of brand news.
PRCA deems bingo campaign the best
11 Sep 2001 | by Jennifer Whitehead,
LONDON - The Public Relations Consultants Association has named a campaign to rehabilitate the image of bingo as the year's best consumer PR campaign.
Ogilvy PR expands into Vietnam
05 Sep 2001 | by Staff,
HONG KONG - Ogilvy Public Relations Worldwide has expanded into Vietnam with the opening of an office in Ho Chi Minh City.
Newcastle Brown parodies icons in ads
30 Aug 2001 | by Jennifer Whitehead,
LONDON - Scottish Courage is the latest company to take advantage of PR-driven advertising with its new "Brown is the new brown" campaign for beer brand Newcastle Brown.
Ben & Jerry's holds creative review
16 Aug 2001 | by Staff,
LONDON - Ben & Jerry's, the American ice-cream brand bought by Unilever last April, is talking to agencies about its UK creative account.
UK ad industry cautiously optimistic
06 Aug 2001 | by Gordon MacMillan, Claire Billings and Louise Banbury
As the UK advertising industry moves deeper into the second half of the year and the economic downturn continues, Brand Republic takes the industry's pulse. In this first part of our analysis, Brand Republic finds cautious optimism among many senior agency executives.
Interpublic to lay off 3,500
27 Jul 2001 | by Gordon MacMillan
NEW YORK - The Interpublic Group of Companies, the world's largest advertising and marketing services group, announced it is to cut 3,500 jobs as it reported a second-quarter net loss of 110.2m ( 77.2m).
PRCA announces awards finalists
25 Jul 2001 | by Staff
LONDON - Some 43 entries from a total of 200 have been shortlisted in the Public Relations Consultants Association's PRCA FrontLine Awards, including campaigns for Vauxhall, Bacardi and Sony.
MediaVest scoops $40m Burger King account
03 May 2001
Burger King has awarded its 40m ( 27.9m) media account for its children's work to B|Com3 Group's Starcom MediaVest, New York.
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