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Burberry, the fashion label once beloved by the weekending country classes, has received a considerable degree of press attention over the past few months because of its dubious status as being currently one of the chosen brands of the newly identified 'chavs', writes Leo Rayman, planning partner at...
LONDON - Coca-Cola, McDonald's, Nike and Microsoft have all seen a decline in the number of people who trust them, according to new research on how people see America, as the world's only superpower suffers an image problem.
LONDON - Online retailer The Baby Closet, which specialises in baby clothes, is set to go nationwide with the second phase of its UK marketing campaign.
LONDON - FCUK FM, the new digital station that promises to play 'none of the hits none of the time', has appointed three agencies to work on its development in the run-up to its April 1 launch.
Levi's abandoned its usual formulae to promote its 501 Anti-fits, Mark Sweney says.
LONDON - Chopper, the iconic 1970s bicycle brand, is set to make a comeback as maker Raleigh capitalises on a nostalgia wave for design classics.
