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Levi's has awarded its advertising account to Host and its PR responsibilities to One Green Bean, following a review of the business.
WAITROSE - AUTUMN CREDITS Project: Autumn Client: Waitrose Brief: Invite people to make the most of the season with delicious quality food from Waitrose Creative agency: Miles Calcraft Briginshaw Duffy Writer: Jeremy Carr Art director: Ken Hoggins Planner: Mary Tucker Media agency: Manning...
BOOTS - SUMMER CAMPAIGN CREDITS Project: Summer campaign Client: Elizabeth Fagan, marketing director, Boots Brief: Encourage mums to embrace the carefreeness of summer by not having to wrestle with their kids Creative agency: Mother Writer: Mother Art director: Mother Planner: Mother Media...
The brand consultancy The Fish Can Sing has been closed, with its founders Howard Beale and Dan Holliday poised to set up their own separate businesses. Beale has formed a strategy consultancy, while Holliday plans to launch a specialist experiential marketing and brand PR agency. Both will continue...
Brand Couture will cater to upmarket brands under Kirsten McNally's and Jessica Binns' leadership.
Levi's abandoned its usual formulae to promote its 501 Anti-fits, Mark Sweney says.
Diary's always one for a bit of haute couture high jinks, even if we don't know the difference between Clockhouse at C&A and Chanel. Last week saw the streets of London full of frocks - yes, it was Fashion Week. Matthew Williamson, member of the British brat pack, had his catwalk show last Monday...
This week's Master of Spin is a corker courtesy of the PR machine behind boo.com. Following such a widely publicised demise, it's easy to see why the machine has gone into overdrive for the website's relaunch. But fashionmoll.com's Lisa Marsh has been overdoing her superlatives. According to Marsh,...
Brands are a big problem in the overcrowded new-media world. Consumers are faced with thousands of funky names, such as Buzz, Beenz, BOL and Breathe. With e-brands launching all the time, people are left with a head full of names, but little idea of what they do. The situation is best illustrated by...
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