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Jargon PR called in to help launch Top Gear magazine app

The makers of Top Gear magazine have appointed Jargon PR as it launches a revamped app.

Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

PrettyGreen called in to refresh Smart car image

Car brand Smart has called in PrettyGreen as it looks to 're-energise' its image.

Arriva UK Bus appoints Haslimann Taylor for six-figure brief

Arriva UK Bus has appointed Haslimann Taylor to handle its six-figure consumer and b2b PR account, following a four-way pitch.

Jaguar Land Rover on hunt for agency to publicise Academy of Sport

Jaguar Land Rover has fired the starting pistol on a major pitch process as it plans to become a strident voice in the London 2012 legacy debate.

Jaguar Land Rover gives Fiona Pargeter top global comms role

Jaguar Land Rover has promoted Fiona Pargeter to the position of head of global PR comms, replacing Frank Klaas.

Vauxhall exploits World Cup qualifier farce with tongue-in-cheek ad

Vauxhall has capitalised on the farrago surrounding Tuesday's rained-off England v Poland World Cup qualifier by bragging that its Cascada model's roof can close in 19 seconds and screening the ads on LED screens in Warsaw stadium during yesterday's rescheduled match.

Public Affairs: PCA puts the brakes on fuel tax rise

Supported by the RAC, Peter Carroll Associates (PCA) launched a campaign to prevent increases in fuel tax.

Smart car brand shortlists agencies for sales drive

Car brand Smart is on the hunt for agency help as part of efforts to boost stagnant sales.

HPS Group purchases automotive agency Jardine International

Marketing communications company HPS Group has bought PR agency Jardine International which has been rebranded as HPS Jardine.

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