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Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge.
Used-car website Motors.co.uk, part of Associated Newspapers, is building on its brand proposition to take the stress out of car buying with the UK's first in-car Tai Chi guide and events.
Over the coming days you can expect to see some changes on Brand Republic, with improvements to the design, usability and functionality of the site.
LONDON - Land Rover has appointed The Brooklyn Brothers to handle the global launch of its highly anticipated Range Rover LRX.
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
PARIS - Publicis Groupe, owner of Saatchi & Saatchi and ZenithOptimedia, has bought a majority stake in an organisation dedicated to promoting the vision of women in global thinking called the Women's Forum for the Economy and Society.
LONDON - Volvo has appointed Mindshare to deliver its natural search, digital PR and social media strategy for 2009 and beyond in the UK.
LONDON - Today's round-up of the biggest business stories.
LONDON - Today's round-up of the biggest business stories.
LONDON - Land Rover has won a £27m grant to help it develop a more environmentally friendly vehicle in the UK.
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