Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.
18 Oct 2012
| by Ben Bold
Vauxhall has capitalised on the farrago surrounding Tuesday's rained-off England v Poland World Cup qualifier by bragging that its Cascada model's roof can close in 19 seconds and screening the ads on LED screens in Warsaw stadium during yesterday's rescheduled match.
With the recent spate of PRs landing top marketing jobs at brands such as AOL and Nintendo, is the role of the classic marketer under threat?
The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its marketing activities with plans to put player accessibility and "integrity" at the heart of its fresh approach.
03 Jun 2011
| by Ben Bold
Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.
06 Oct 2010
| by Jane Bainbridge
Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge.
06 Aug 2010
| by Jennifer Whitehead
Used-car website Motors.co.uk, part of Associated Newspapers, is building on its brand proposition to take the stress out of car buying with the UK's first in-car Tai Chi guide and events.