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Charity partnerships that drive business

CSR gurus from firms like M&S, Coca-Cola and IBM offer strategic insights on how to get maximum value from charity partnerships.

City Republic: Lehman Brothers fights for its life

US Treasury secretary Hank Paulson must be wishing he'd stayed at Goldman Sachs, writes Stephen Foster.

Brands fight bloggers with 'fact' websites

LONDON - General Motors, the world's biggest car manufacturer, under siege from online gossip about the state of its business, this week came out fighting with the launch of a website designed to make a 'distinction between the facts and rumours surrounding the company'.

City Republic: Energy fears bear down on Europe

In sunny Stavanger various energy types are meeting to decide (inter alia) what to do about energy exploration in the Arctic, Russia and supplies to hard-pressed Western Europe, writes Stephen Foster.

Barbie named top offender for 'greenwash' at eco awards

LONDON - Mattel's Barbie "Bcause" campaign has been named the worst example of cynical 'greenwashing' by the Green Web Awards.

Wonderbra seeks women to appear on bra billboard

LONDON - Wonderbra is backing the launch of its famous push-up bra in D to G cup sizes with an integrated push to invite thousands of women to show off their cleavage for a billboard ad.

Europcar plans multi-million pound brand re-launch

LONDON - Europcar is set to roll-out a multi-million pound re-launch of its brand later this year in at attempt to establish itself the as the market leader of car and van rentals in the UK.

Reebok rethinks marketing plans for Beijing Olympics

NEW YORK - Sportswear brand Reebok has been prompted to rethink its promotional drive at this summer's Beijing Olympics, after it hit a number of 'practical and logistical' hurdles involving the local authorities.

Consumers call on brands to tackle climate change

LONDON - Consumers are calling on brands, rather than governments, to take responsibility for reducing the impact of climate change, according to a global study by Havas Media.

Nike sues Adidas over Zheng Zhi endorsement

SHANGHAI - Nike has begun a £600,000 legal battle against rival sportswear company Adidas, accusing the firm of signing an endorsement deal with a footballer while he was still under contract.


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