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German sports giant Adidas is reviewing its largest UK consumer PR account, worth over pounds 200,000 in annual fees and covering its brand name across all sports.
Whitbread Beer Company has restructured its in-house PR across its range of beer brands, which include Heineken and Stella Artois, with the appointment of a brand communications director.
Burson-Marsteller has won its first retained account with Cadbury Schweppes with a mission to promote its soft drinks brand Dr Pepper, as the brand seeks to compete in the increasingly competitive fizzy drinks market.
VF Jeanswear has appointed Ketchum Life to reposition the Lee brand in spring 1999.
The health foundation created by last month s historic deal between four tobacco companies and the US government is seeking at least one PR agency. It will advise the foundation on a five-year campaign to discourage young people from smoking, worth almost pounds 900 million. Agencies are set to be selected...
Once, only doctors, lawyers and preachers had ethical obligations.
The days are gone when a household product could be successfully launched or its market share increased through clever advertising or an aggressive pricing strategy alone. These days, given the bewildering assortment of products on offer, brands which can be trusted are most likely to end up in the...
- Philip Morris is set to launch a 100 million ( 60 million) ad campaign to discourage children from smoking.
- Philip Morris is set to launch a 100 million ( 60 million) ad campaign to discourage children from smoking.
Campbell Distillers, which owns drinks brands including Jameson Irish whiskey and Pernod, has shortlisted four agencies to pitch for a new UK consumer PR campaign.
