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REVIEW: Marketing and advertising news in the week’s press ..

12 Dec 1997 | by KAREN YATES

Asda is hoping to snatch the contract to produce Manchester United s football strip from the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit, with Archie Norman, the chairman of Asda, being brought in to make the kit or stock it in Asda stores. Manchester...

Kellogg dishes up a greater role for H&K

12 Dec 1997

Cereal market leader Kellogg has appointed its UK PR agency Hill and Knowlton to work right across Europe, the Middle East and Africa.

Tyrrell teams up with Edelman PR

12 Dec 1997 | by JEMIMAH BAILEY

Formula 1 team Tyrrell has moved its PR account to Edelman PR Worldwide following its acquisition by British American Tobacco.

Jackie Cooper secures pole position for Foster’s F1 PR

12 Dec 1997 | by KAREN DEMPSEY

Jackie Cooper PR has been given the green light by brewer Scottish Courage to launch a large scale PR drive to support Foster s worldwide official sponsorship of the Formula 1 Grand Prix season.

Manor Bakeries cooks up a new PR strategy

12 Dec 1997 | by JEMIMAH BAILEY

Cake company Manor Bakeries is to embark on its first consumer PR campaign.

BORDER LINES: SAN FRANCISCO - New US web service for H&K

12 Dec 1997 | by JULIETTE GARSIDE

Jeff Raleigh, a senior consultant in corporate communications at Hill and Knowlton is to launch the US arm of the agency s web design division, Netcoms. It will be run from H s San Francisco office. Netcoms clients include Schweppes, Shell and Roche. Netcoms chairman Anthony Burgess-Webb said applying...

What The Papers Say: Labour’s swift action gives plenty to beef about

12 Dec 1997 | by ROBERT GRAY

The decision to ban beef on the bone put Whitehall on the horns of a dilemma. Leader writers and commentators showed consistent sympathy for the financial ruin facing farmers and condemnation for the rush to implement a ban. Broadsheets and tabloids united against agriculture minister Jack Cunningham...

THIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?

12 Dec 1997 | by POPPY BRECH

Richard Frost

Editorial: A dramatic year in public relations

12 Dec 1997 | by JILL COOMBER, co-founder of Grant Butle

Most would agree that the most prominent PR success of 1997 was Labour s tightly managed general election campaign. But it hasn t all been plain sailing for the new Government, either in policy or communication terms.

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

12 Dec 1997 | by ROBERT GRAY

Many public relations consultancies based in the Home Counties, from Kent and Surrey to Berkshire and Oxfordshire - but based just outside London - would take great exception to hearing themselves described as regional businesses. That tag, they might assert sniffily, belongs to agencies located in...

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