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Trading places: this week's people moves

Apple parts company with head of retail John Browett while the Institute of Direct Marketing welcomes Mike Cornwell as chief executive, in this week's round-up of people moves across advertising, marketing, media and PR.

Trading places: this week's people moves

Starcom MediaVest Group poaches Arena's Pippa Glucklich, while Karmarama hires Dan Hill, AKQA's Nike planning director, in this week's round-up of people moves across advertising, marketing, media and PR.

Trading places: this week's people moves

Billington Cartmell founders Ian Billington and Paul Cartmell move on while Guardian News & Media has hired Wolfgang Blau to handle digital strategy, in this week's round-up of people moves across advertising, marketing, media and PR.

Porter Novelli's former EMEA corporate head Alex Woolfall joins Coca-Cola

Alex Woolfall, Porter Novelli's former head of corporate EMEA, has joined Coca-Cola Europe as a consultant.

Wild Card appointed for Campbell's soup campaign

Campbell's has brought in Wild Card to build awareness of its condensed soup range and drive UK sales.

Aquafresh calls in Unity to target mums

Aquafresh has picked Unity to lead a PR drive to appeal to mums.

GSK plans to reinvent consumer brand image

GlaxoSmithKline's global consumer comms director has revealed a strategy to reinvent the company as a high-profile consumer brand.

Agencies invited to pitch for WD40 brief

WD40, the multi-purpose cleaning and lubricant brand, is understood to be inviting a small number of agencies to pitch this week.

We'll Call You - Beiersdorf/Nivea

Mole was horrified by reports that the skincare brand had dropped our favourite songstress because her 'raunchiness' clashed with its brand values. But did it?

Wrigley appoints Porter Novelli for oral health focus

Mars chewing gum brand Wrigley has charged Porter Novelli with adding an oral health focus to the brand's Extra products.


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