Grayling has moved to expand its sustainability division Future Planet into the 'cleantech' arena through the appointment of Michael Saxton as joint MD.
15 Feb 2013
| by Ben Bold
Tesco is to launch a new "farm and factory" website as part of plans to open up its food supply chain to consumers, in the wake of the ongoing horsemeat scandal.
Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.
15 Feb 2013
| by Kate Magee
Drug and alcohol testing company Concateno had a low public profile. It hired Chameleon PR to position it as the first choice provider of appropriate, accredited, accurate, timely and reliable drug and alcohol testing.
Kettle Foods, the maker of Kettle Chips, has called in Emanate to support a brand repositioning and packaging redesign that is set to launch in March.
Lynx is tapping into the fervour around the Red Bull space-jump stunt with a campaign for its Lynx Apollo brand, fronted by astronaut Buzz Aldrin, which will send one fan into space.
Beauty brand L'Oréal has hired the global comms director of InterContinental Hotels Group (IHG) to head its comms function.
Unilever has appointed Charlotte Carroll as its new comms director for the UK and Ireland as it seeks to promote its green credentials.
10 Dec 2012
| by Hannah Crown
Newcastle-based Ramarketing has been appointed by sports recovery brand Natural Hero to boost its trade and consumer profile.
It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.