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ANALYSIS: BIG QUESTION; Can management consultants provide good PR advice?

29 Mar 1996

John Stephens PA Consulting Group

CAMPAIGNS: BUSINESS TO BUSINESS; Keeping watch on copycats

29 Mar 1996 | by SUSAN GRAY

Client: Copyright Licensing Agency PR Agency: Luther Pendragon Campaign: Copywatch. Timing: 10 November to present. Cost: pounds 40,000

FOCUS: EVALUATION; Measure of results valued like gold

29 Mar 1996 | by DANNY ROGERS

STANDARDISATION: Demand has increased calls for a common standard to measure media effectiveness SYSTEMS: As well as cuttings services, companies are introducing software packages tailored to clients needs CASE STUDY: Media analysis helped BT to raise its profile and take on the competition in European...

NEWS: Rivals invade PR agency territory

22 Mar 1996 | by STEVE BEVAN

Growth has returned to PR agencies, but others are encroaching on their territory, according to two new surveys.

NEWS: Phonelink calls in Text 100 for Tel-Me

22 Mar 1996 | by JOHN-PIERRE JOYCE

Phonelink, the on-line information service, has hired Text 100 to promote its business information service Tel-Me.

ANALYSIS: Planning to deliver a painless pitch process

22 Mar 1996 | by ROBERT GRAY

In the wake of complaints from some public relations consultancies about the Royal Mail s recent review, we look at whether it is possible to design a completely pain-free pitch

NEWS: Royal Mail review prompts protests

15 Mar 1996 | by REBECCA DOWMAN

The Royal Mail has announced the pitch shortlist for its lucrative national PR business, amid fierce criticism about the review process from two dropped agencies.

NEWS: Arthur D Little chooses EMC for European PR

15 Mar 1996 | by LEXIE GODDARD

Management consultancy Arthur D Little has switched its estimated pounds 200,000-fee European PR contract from GCI to EMC Euro PR & Marketing Consultants.

NEWS: Kinross & Render offers advice to Coutts Careers

15 Mar 1996 | by JOHN-PIERRE JOYCE

Kinross and Render has been hired to provide PR advice to career management company Coutts Career Consultants.

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