England and Wales Cricket Board brings in Brands2Life for Ashes digital work
21 May 2013 | by Lynsey Barber
Brands2Life has been appointed by the England and Wales Cricket Board (ECB) to help engage fans in the build-up to the Investec Ashes Series.
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Virgin Galactic in talks with PR agencies to promote spaceflights
23 May 2013 | by John Owens
Virgin Galactic, the company aiming to make holidays in space a reality, is understood to be in talks with UK PR shops.
Lastminute.com campaign goes back to basics
22 Apr 2013 | by Alex Brownsell
Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.
When trouble brews, marketers ignore social-media at their peril
06 Mar 2013 | by Gordon MacMillan
One of the strangest aspects of the continuing horsemeat crisis has been the silence of some of the Twitter accounts and other social feeds of the retailers who have found themselves at the centre of the widening scandal.
Pringles to run Fan Versus Flavour digital campaign
27 Feb 2013 | by John Reynolds
Pringles is running an EMEA-wide digital campaign to promote its new Roast Chicken flavour variant, and is to reveal subsequent flavours on its Facebook page.
PlayStation 4 invests in social media to win new generation of gamers
21 Feb 2013 | by Ben Bold
Sony's much-anticipated next-generation PlayStation 4 games console will feature an array of social functions that allow gamers to share content and interact with other users via their smartphones.
Tesco tackles horsemeat scandal with website showing food suppliers
15 Feb 2013 | by Ben Bold
Tesco is to launch a new "farm and factory" website as part of plans to open up its food supply chain to consumers, in the wake of the ongoing horsemeat scandal.
Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.
Lynx to take consumers out of this world
11 Jan 2013 | by John Reynolds
Lynx is tapping into the fervour around the Red Bull space-jump stunt with a campaign for its Lynx Apollo brand, fronted by astronaut Buzz Aldrin, which will send one fan into space.
We'll call you: BT
10 Jan 2013
Mole likes to set easy-to-achieve New Year resolutions: first up was a vow to understand TV packages, now that BT has launched its first TV push for YouView
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