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The European Court of Human Rights (ECHR) has upheld the UK's ban of political advertising in broadcast media, after an eight-year appeal from the campaign group Animal Defenders International (ADI).
How does one reconcile a lack of trust in advertising with the continuing effectiveness of advertisements? There s no reliable evidence that public trust in something called advertising has, in fact, seriously declined. But even if it has, it wouldn t seriously diminish the effectiveness of any given...
A swift response, a heartfelt apology and news updates are key to averting a PR disaster, as BP and other advertisers have found.
Classic car insurance company Hagerty has hired VCCP Share as its first UK agency, ahead of an integrated brand campaign.
It seems the discipline is still a big deal for the industry, Alasdair Reid says.
