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Brands seek to outline green creds ahead of Copenhagen Summit

LONDON - Brands including Marks & Spencer and EDF are creating marketing campaigns around next week's United Nations Climate change summit in Copenhagen.

Marketing to engage today's digitally-savvy youth market

Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.

Sustainable palm oil report criticises Boots and Waitrose

LONDON - Boots and Waitrose have been criticised for not doing enough to use sustainable palm oil in a WWF report that praises Sainsbury's efforts to limit the environmental damage incurred by its production.

Employers engage with staff to drive sustainability projects

LONDON - A growing band of companies are investing in schemes aimed at getting their employees to engage fully with their sustainability initiatives.

Subway launches new creative brand campaign

LONDON - Subway has today announced a new creative direction for the brand, to be launched later this month.

Iceland axes Kerry Katona after drug allegations

LONDON - Iceland has dropped Kerry Katona from its ads with immediate effect, saying it is "impossible" for her to continue following the recent allegations in a Sunday paper which claimed she took cocaine.

Abercrombie & Fitch pays out to girl who didn't fit

LONDON - Abercrombie & Fitch has lost a wrongful dismissal case brought by a young woman with a prosthetic arm who was told she did not fit in with its "look policy".

Comment Technologies launches community site for chocolate brand

LONDON - Social networking specialist Comment Technologies is launching a community site for Dorset-based luxury chocolates brand Chococo, which will be used to generate marketing data.

Habitat apologises after Twitter fail

LONDON - Upmarket home furnishings store Habitat has apologised after it tried to promote offers at its stores with mentions of the Iranian elections and iPhone on its Twitter feed.

British consumers rank top 50 companies by reputation

LONDON - Marks and Spencer, Smith & Nephew, Cadbury and Morrisons rank as the most reputable companies according a survey of more than 5,000 consumers.


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