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LONDON - This year sales of locally-sourced produce have increased by 89% as consumers seek to reduce their food miles and bolster the local economy. But Sainsbury's chief executive Justin King argued last week that consumer concerns over food miles are 'ill-judged' and damaging to producers in developing...
LONDON - Rick Bendel, the executive director of Asda, will tell supermarkets that they must 'get their act together' to restore customer trust and confidence at the IGD conference today.
LONDON - The days of brands adopting secretive working practices could be numbered - companies that have previously hushed up what goes on behind closed doors are finding that consumers' demand for information needs servicing, and are opening up accordingly.
WAITROSE - AUTUMN CREDITS Project: Autumn Client: Waitrose Brief: Invite people to make the most of the season with delicious quality food from Waitrose Creative agency: Miles Calcraft Briginshaw Duffy Writer: Jeremy Carr Art director: Ken Hoggins Planner: Mary Tucker Media agency: Manning...
BOOTS - SUMMER CAMPAIGN CREDITS Project: Summer campaign Client: Elizabeth Fagan, marketing director, Boots Brief: Encourage mums to embrace the carefreeness of summer by not having to wrestle with their kids Creative agency: Mother Writer: Mother Art director: Mother Planner: Mother Media...
LONDON - Wonderbra is backing the launch of its famous push-up bra in D to G cup sizes with an integrated push to invite thousands of women to show off their cleavage for a billboard ad.
LONDON - Model of the moment Agyness Deyn has been signed as the face of Reebok's fashion range Reebok Freestyle.
