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Can ‘place' be as important as ‘price', ‘promotion', ‘product' and ‘people'? Ardi Kolah investigates.
LONDON - Transport for London has dramatically increased its investment in publicity to £2.5m, prompting criticism from MPs that the cash would be better spent on improving the capital's transport system.
LONDON - Animal Defenders International has condemned British Airways for highlighting bullfighting events as tourist attractions on its website, with descriptions such as 'a veritable kama sutra of bull-slaying'.
ARGOS - ARGOS CHRISTMAS CAMPAIGN CREDITS Project: Argos Christmas campaign Client: Argos Brief: For a more Christmassy Christmas, don't shop for it, Argos it Creative agency: CHI Partners Writer/art director: Micky Tudor Planner: Sarah Clark Media agency: MindShare Media planner: Sarah Jones...
VOLKSWAGEN - BLUEMOTION POLO CREDITS Project: BlueMotion Polo Client: Morna Steel, communications manager, Volkswagen Brief: Position Volkswagen as a brand committed to the environment through the launch of BlueMotion technology. Position the BlueMotion Polo as the accessible environmental alternative...
DUBAI - The UAE's national airline, Etihad Airways, has awarded its marketing account for Iran to Tehran-based Smart Marketing Solutions.
LONDON - Lastminute.com is gearing up for a major customer relationship management drive with the launch of a loyalty scheme called 'In the pink'.
LONDON - Carriers are uniting to explain their green activity, but critics are demanding action over rhetoric.
EasyJet is considering entering the mainstream holiday market by selling package holidays online. The service would allow customers to book car hire, transfers and hotel rooms on its website. - - The Sunday Times
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