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Marketing League Table: PR leagues

19 Dec 2007

It might be a PR practitioner's job to look on the bright side, but a quiet confidence in the industry is justified. There is a growing demand for senior counsel to maintain corporate reputations, particularly online. Financial PR work is booming too, with many benefiting from the increased flow of...

Agency of the Year 2007: Customer Publishing Agency of the Year - Redwood

12 Dec 2007 | by Alex Jardine

With its focus on integrating digital content in a highly competitive sector, the agency has emerged on top again.

Agency of the Year 2007: Customer Publishing Agency of the Year - Best of the rest

12 Dec 2007

Among several strong contenders, Marketing's judges felt John Brown stood out as the closest runner-up to Redwood in 2007. Despite a tough year in which the agency lost its contract to produce Sky: The Magazine when the flagship title was moved to News Magazines, Sky's sister company, John Brown managed...

Agency of the Year 2007: Public Relations Agency of the Year - Blue Rubicon

12 Dec 2007 | by Claire Murphy

Blue Rubicon has bolstered its stature by demonstrating tangible results.

Agency of the Year 2007: Public Relations Agency of the Year - Best of the rest

12 Dec 2007

This year will go down as the one in which PR agencies worked to consolidate their digital skills, either by integrating staffers into their mainstream practice or setting up specialist divisions. All four shortlisted agencies (the list was derived from Marketing's sister magazine PRWeek's shortlist...

Critics want TFL to invest in transport not promotions

30 Nov 2007 | by Nicola Clark

LONDON - Transport for London has dramatically increased its investment in publicity to £2.5m, prompting criticism from MPs that the cash would be better spent on improving the capital's transport system.

TNT in search for digital agency

28 Nov 2007

TNT is looking for a digital agency to overhaul its website as part of a strategy to use the internet to compete against rivals such as Royal Mail and Federal Express.

New campaign: World Vision

28 Nov 2007

World Vision, the international development charity which pioneered the ethical Christmas-gift catalogue concept, is supporting this year's range of presents with a DRTV campaign.

DHL set to join ranks of Olympics sponsor elite

14 Nov 2007 | by Ed Kemp

DHL is poised to sign a deal with the International Olympic Committee (IOC) to become a global top-level partner in a deal spanning the 2010 Vancouver Winter Games and London 2012.

PR: Rapid response

07 Nov 2007 | by Robert Gray

Brands are having to adapt their PR strategies to stay onside in an age of online campaigning and instant, if not always accurate, consumer opinion.

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