MCBD launches luxury division
10 Feb 2006 | by Kate Nicholson
Brand Couture will cater to upmarket brands under Kirsten McNally's and Jessica Binns' leadership.
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Gap and American Express find their reputations benefit for involvement with Bono's Red
05 May 2006 | by by Jennifer Whitehead
LONDON - Gap and American Express's involvement with Bono's Red charity product has already helped improve perception of their brands, according to a survey, while McDonald's, despite all its efforts, is rated as the company with the poorest ethical stance.
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