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Michael Grade's return is timely for ITV, whose strategy is failing to convince analysts, according to research by Mantra PR. Here, its joint MD interprets the findings.
US-style Christian lifestyle monthlies are making a name for themselves in the UK. As Christmas nears, Robyn Lewis examines three publications, and asks how PROs should engage with other Christian media.
With the Church of Scientology asking new PR recruits to demonstrate their allegiance to L Ron Hubbard's flock, Hannah Marriott asks whether those personally involved in a cause make superior press officers.
Stuart Rose, CEO of a buoyant Marks & Spencer, was this week named the fourth PRCA Romeike Business Communicator of the Year. David Quainton examines how Rose has communicated the retailer's turnaround.
PR agencies located in the North-West are booming, but leading lights are concerned about recruitment difficulties in the region. Ian Hall reports from a roundtable event convened in Manchester last week.
Following the sale of Reader's Digest last month for £850m, Robyn Lewis asks its executive editor how PROs should target its two million UK readers.
Madonna's adoption of a Malawian baby caused a media maelstrom across the globe. Alex Black assesses the fallout.
The Government's much-trumpeted adult sexual-health campaign is to proceed on a fraction of its original budget. Sarah Robertson asks PROs if the revised strategy can still reach the young target audience effectively.
Targeting the Welsh media requires an awareness of regionality. Robyn Lewis explains how PROs can best reach outlets that have a strong sense of national pride.
Kids' magazine Anorak has launched just ahead of Christmas. Alex Black asks how PR practitioners can appeal to media focused on the festive season.
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