MEDIA: Global News Service targets health area
31 Oct 2003 | by Peter Simpson
Pharmaceutical firms and related media are being targeted by a health news provider that launched this month.
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Client: Royal Pharmaceutical Society of Great Britain PR Team: In-house Campaign: Raising brand awareness of the British Pharmaceutical Conference and Exhibition Timescale: July-September 2003 Budget: approximately 5,000
Pharmaceutical firms and related media are being targeted by a health news provider that launched this month.
WINNER - TIXYLIX AND THE GREAT NOSE-BLOWING CONUNDRUM - NOVARTIS CONSUMER HEALTH; THE RED CONSULTANCY
Sante Communications developed a broadcast media campaign to raise awareness of narcolepsy and increase sales of the drug Provigil, made by Cephalon.
Client: Johnson Johnson MSD Consumer Pharmaceuticals PR Team: Spink Consumer Relations Campaign: Best Foot Forward Timescale: January-August 2003 Budget: Undisclosed
Client: GlaxoSmithKline PR Team: AGA PR Campaign: Itch Scratch Cycle Tour Timescale: June-September 2003 Budget: Approximately 50,000
PR specialists working for pharmaceutical companies have a crucial role to play in preparing the ground for the new General Medical Services contract.
Client: Ansell Healthcare - Mates Condoms PR Team: GCI London Campaign: Safe Outdoor Sex Timescale: March - June 2003 Budget: Between 50,000 and 75,000
MADISON, NJ: Barr Laboratories has appointed Communications Strategies (CSI) to handle the launch and post-launch PR for Seasonale Extended-Cycle, a new oral contraceptive that is designed to reduce the frequency of women's periods from 13 to four per year.
As NHS change proceeded apace, the National Institute for Clinical Excellence (NICE) increased its influence, and pharma companies squeezed their spending, 2002 was clearly a pivotal year for healthcare PR specialists.