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CAMPAIGNS: Pharmacists look beyond health press - Media Relations

Client: Royal Pharmaceutical Society of Great Britain PR Team: In-house Campaign: Raising brand awareness of the British Pharmaceutical Conference and Exhibition Timescale: July-September 2003 Budget: approximately 5,000

MEDIA: Global News Service targets health area

Pharmaceutical firms and related media are being targeted by a health news provider that launched this month.

PRWEEK AWARDS 2003: Product & Promotion - Healthcare: OTC/Consumer

WINNER - TIXYLIX AND THE GREAT NOSE-BLOWING CONUNDRUM - NOVARTIS CONSUMER HEALTH; THE RED CONSULTANCY

PRWEEK AWARDS 2003: Specialist & Technique - Winner - Waking up to Narcolepsy - Cephalon Europe; Sante Communications

Sante Communications developed a broadcast media campaign to raise awareness of narcolepsy and increase sales of the drug Provigil, made by Cephalon.

CAMPAIGNS: Campaign for healthy feet measures up - Consumer Health

Client: Johnson Johnson MSD Consumer Pharmaceuticals PR Team: Spink Consumer Relations Campaign: Best Foot Forward Timescale: January-August 2003 Budget: Undisclosed

CAMPAIGNS: Eczema tour of UK boosts GSK remedy - Consumer Health

Client: GlaxoSmithKline PR Team: AGA PR Campaign: Itch Scratch Cycle Tour Timescale: June-September 2003 Budget: Approximately 50,000

Healthcare: Educating GPs

PR specialists working for pharmaceutical companies have a crucial role to play in preparing the ground for the new General Medical Services contract.

CAMPAIGN: Consumer PR - Ansell makes outdoor sex a focus of its PR

Client: Ansell Healthcare - Mates Condoms PR Team: GCI London Campaign: Safe Outdoor Sex Timescale: March - June 2003 Budget: Between 50,000 and 75,000

INTERNATIONAL: Barr brings in CSI to handle launch for contraceptive

MADISON, NJ: Barr Laboratories has appointed Communications Strategies (CSI) to handle the launch and post-launch PR for Seasonale Extended-Cycle, a new oral contraceptive that is designed to reduce the frequency of women's periods from 13 to four per year.

TOP 25 HEALTHCARE PR: Health check - Mary Cowlett examines how sectoral change hit pharma PR firms in 2002

As NHS change proceeded apace, the National Institute for Clinical Excellence (NICE) increased its influence, and pharma companies squeezed their spending, 2002 was clearly a pivotal year for healthcare PR specialists.

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