CSR: The live debate
05 Dec 2003 | by Alastair Ray
Altruistic policy or just a cover for corporate cock-ups? When PROs were asked for views on corporate social responsibility, they didn't hold back.
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In politics, showbiz and the City, it's been an eventful year for PR. Joe Lepper looks back
Altruistic policy or just a cover for corporate cock-ups? When PROs were asked for views on corporate social responsibility, they didn't hold back.
As industrial action and tabloid exposes dominate the headlines, how do organisations prepare for the worst before it happens, asks Adam Hill
Maja Pawinska explores how PR practitioners are turning their hand to publishing
The worst thing you can do when your company is faced with a crisis is let employees find out from the media. Lexie Williamson reports on how best to prepare staff for difficult times
The face of opinion formers is changing. Rob Gray reports on how PROs should be identifying and targeting the new persuaders
Private equity deals and a healthy European market are instilling some optimism in the financial PR sector, but big-money deals are still few and far between, reports Richard Carpenter
An impending Government White Paper on aviation signifies a new era unfolding for this industry. Joe Lepper reports on the emerging opportunities for lobbying
Radio appears to be booming, but its methods for testing reach are contentious. Jo Bowman asks if the medium is as effective as it claims
William Ostrom shrugs off a bad press to revel in brand-building success