Click 
to remove filters
Originally published in Business Superbrands 2002. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.
Marcia Silverman has a confession: she doesn't like flying - which you might think would make her new role as global chief executive of Ogilvy PR Worldwide rather difficult.
Originally published in Business Superbrands 2002. The book reviews the UK’s strongest Business-Business brands as judged by the independent Business Superbrands Council.
The radio promotion continues to be something of an oddity in the marketing world. While the content is delivered as part of a presenter's broadcast, the positioning and content is paid for in advance by those marketing the product in question at a cost of several thousand pounds.
Originally published in 'Business Superbrands 2002'. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.
We have been putting a 'spin' on events for years, even though the actual word didn't emerge formally until the early 1980s. The expression 'to put a spin on' may well have originated in the movie industry, but was quickly adopted by the 'wholesome' world of politics , writes Anthony Garvey .
As the architect of the recent rebranding of IT services firm ICL as Fujitsu Services, Steve Isherwood, head of brand marketing at the company, knows first-hand the challenges involved. Here, he shares his understanding of how to make rebranding on a large scale a reality.
