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The former Saatchi Saatchi managing partner John Rudaizky is teaming up with the Spectre director Matt Ryan to form a new company specialising in developing PR alongside advertising.
An independent report set up to investigate the feasibility of a single "supergroup" to be the voice of Britain's communications industry has come out against a full-scale merger of its trade bodies.
Ogilvy & Mather is strengthening its healthcare business with the integration of the Shire Health Group into the O&M Europe, Africa and Middle East business.
LONDON - HHCL & Partners is poised to become a fully fledged WPP agency in a move that would make it the London base of the group's Red Cell network.
Prepare for surreal shots of seagulls following trawlers. Eric Cantona - he of the eccentric turn of phrase and the famous kung-fu kick - is having a bash at commercials directing through Harry Nash. Bon chance to him. But you can't help feeling that the former Manchester United star is being taken...
The IPA is trying to cool the controversy provoked by its suggestion for a single trade body to be the voice of the communications industry by suggesting that an independent commission of inquiry should investigate the idea.
Derided by many in the ad industry as a hill of beans, the PR industry shot up from nowhere in the late 90s, and almost every ad conglomerate suddenly wanted a piece of the action.
The most disappointing packages by far are the ones that are quite large but are very light. All experience shows that they are the product of a fevered PR imagination designed to disappoint, writes Ray Snoddy.
PR can't compensate for tired or controversial advertising, but when built into an ad strategy up front it can significantly magnify its effect and minimise possible problems. Even so, few campaigns are planned this way, with PR all too often being an after-thought. The benefits of forward planning...
Publicis is expanding in Japan with the acquisition of Gravitas, a Tokyo-based agency that specialises in public relations and sales promotion. The purchase will boost Publicis' revenues in Japan by 50 per cent. Its Japanese office works for clients such as Nestle and Renault. - The Wall Street...
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