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PERSPECTIVE: Time to break down the barriers between creatives and media

26 May 2000 | by CLAIRE BEALE

By the time you read this I will have lost my D s a good night out), into the world of advertising creativity.

ITV inflation makes C5 a bargain, Billett tells TV advertisers

26 May 2000 | by EMMA HALL

A major media auditing company is advising clients to shift spend away from ITV as a result of constantly rising airtime prices.

CLOSE-UP: LIVE ISSUE/YELLOW M - Yellow M is fast becoming an enigma in the ad world, Francesca Newland writes

26 May 2000 | by FRANCESCA NEWLAND

William Hague is either a genius or a fool. The Conservative Party s decision to hand its advertising account to Yellow M either demonstrates an intuitive search for an agency that was not guided by snobbery or just plain old ignorance.

DIARY: For a magazine full of tittle-title, Hello! can’t stop losing Maurice’s

26 May 2000

Shame on the nobility-hobnobbing caption writers at Hello!. Those unashamed lovers of the aristocracy may be able to tell a marquess from a duke at 50 paces or list the family tree of any piece of titled totty, but they re clearly not so au fait with the nouveau noble.

DIARY: Be-Kahm-Three? You really must be joking

26 May 2000

Good communications experts were obviously throwing a sickie on the day that Leo Burnett and MacManus stuck a pin in the book of corporate wank and chose the name B Com 3 for the holding company. Now the PR team has rushed out a handy four-page guide to using the monicker.

Edelman poised to buy and rebrand Rowland

26 May 2000 | by GIDON FREEMAN

nullThe UK arm of the Rowland Company is on the verge of being sold to Edelman PR Worldwide and rebranded as PR 21 . The Saatchi and Saatchi-owned global PR shop is to be broken up, with the US operation remaining under Saatchi control and other global offices set for a thorough realignment .

Tories offer Norris consolation prize of campaign role

26 May 2000 | by DAVID MCCORMACK

The Conservative Party has offered its defeated London mayoral candidate Steve Norris a senior campaigning role in advance of the next general election.

Chadlington resigns from International PR

26 May 2000 | by DAVID MCCORMACK

Lord Chadlington has resigned as head of Interpublic s International PR group and is to cut all ties with Shandwick International, 26 years after setting up the agency.

Medialink will run radio programme for Foreign Office

26 May 2000 | by JENNIFER WHITEHEAD

The Foreign Office has named Medialink as the preferred bidder for the three-year contract to run the London Radio Service (LRS).

Winterhalter handed top Euro health role at BSMG

26 May 2000 | by MAJA PAWINSKA

BSMG Worldwide has hired Karen Winterhalter as its first head of its healthcare practice in Europe. She joins the agency from healthcare specialist Sante Communications, where she was executive director.

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