Cordiant loses bidding war for US PR firm
30 Nov 2000
The UK advertising and marketing network Cordiant Communications has failed in its bid to buy US PR firm Abernathy MacGregor, after losing out to an unidentified rival.
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More than the new economy, more than big pitches, the one issue that has dominated the headlines in public relations this year has been the continuing flood of mergers, takeovers and rationalisations. Interpublic has been going through the biggest shake-up, in an effort to streamline the...
The UK advertising and marketing network Cordiant Communications has failed in its bid to buy US PR firm Abernathy MacGregor, after losing out to an unidentified rival.
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