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DIRECTWATCH: DIRECT CHOICE/ERICSSON R320

Mark Oldridge, Board director, OgilvyOne

Tiny hires Red Media to drive e-business and internet service

Tiny Computers has hired Red Media to handle a pounds 2 million multimedia push for its ISP and e-commerce arm Tiny Online.

DIARY: RANT

Whatever happened to that now extinct species, the BT-trained telephonist?

Whitehorn takes on international projects at Virgin

Will Whitehorn, Virgin s corporate development director and spokesman for Sir Richard Branson, is taking on an expanded role which will make him responsible for the strategic international development of the Virgin brand.

BRIEFS

UBS Warburg, the financial services group, has poached Michel Ogrizek, Unilever s head of corporate relations, to be its global head of communications and marketing. Ogrizek joined Unilever in 1997 from PR firm Edelman.

Scoot up for review after Loot buyout

Scoot.com, the internet and telephone listings service, is reviewing its multimillion pound creative and media accounts following its acquisition of the classified ads brand, Loot.

PERSPECTIVE: Time to break down the barriers between creatives and media

By the time you read this I will have lost my D s a good night out), into the world of advertising creativity.

Briefs

Richard Branson is the marketer most admired by members of the Chartered Institute of Marketing. Virgin s strong branding, identity and high profile were identified as the reason for their choice. Research among the organisation s 4000 members was conducted by ABA Associates.

Briefs

John McCulloch, has taken over as temporary head of marketing at HSBC, following the departure of Mary Jo Jacobi, its director of group marketing and communications, last week. McCulloch was Jacobi s number two. HSBC said that it was reviewing its marketing structure and had not appointed a permanent...

CAN MARKETERS BE CREATIVE?: James Curtis investigates how involved marketers can be in the creation of their advertising

Advertising has long been a discipline that attracts creative people but, when it comes to marketing, lateral thinking has not necessarily been high on the required list of competencies.


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