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The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated to be worth 200m- 300m.
Tropicana UK is adding a new variant, Tropicana Pure Premium Multivitamins, to its chilled juice range. The product is juice pressed from 12 fruits and is fortified with vitamins. It will be supported by a 50p on-pack coupon, and PR and press campaign.
United Distillers s newly integrated beer and spirits business. Malcolm is believed to have been chosen for the board-level role ahead of Guinness global marketing chief Nick Fell. The appointment will make Malcolm, who joined UDV last year from Procter &Gamble, one of the most powerful figures in media,...
United Biscuits-owned KP Snacks has appointed Mandy Ferguson as its new marketing director, following the departure last week of Nick Canning to News Group Media to take up the role of marketing director.
Channel 4 has found a sponsor for its much-hyped forthcoming series Big Brother, after its original deal with a newspaper fell through (Media Business, 5 June).
Stephen Robertson, marketing director of B&Q, has been promoted to managing director of its online DIY division. The move is part of a restructure of B&Q’s parent company Kingfisher to cope with an expansion of its online retailing operation, e-Kingfisher. The group forecasts that online sales in the...
New PHD and OMD UK have been knocked off the PSA media review. Of the remaining agencies that pitched, it is understood that a further shortlist has been drawn up, although it is not clear how many agencies are still in the running for the pounds 74 million business.
The first all-natural energy drink is set to make an assault on the Red Bull-dominated UK market.
UBS Warburg, the financial services group, has poached Michel Ogrizek, Unilever s head of corporate relations, to be its global head of communications and marketing. Ogrizek joined Unilever in 1997 from PR firm Edelman.
A legal action between the Grey agency in London and its former financial chief has been abandoned hours before it was due to be heard. An employment tribunal hearing into Roy Wilson s claim that he was wrongfully dismissed was to have been one of the first after Government legislation to protect whistleblowers...
