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'As the Millennium Dome opened its doors to the public this week, its corporate sponsors were among those waiting eagerly for the country's reaction.' So wrote Marketing in its first issue of the year. As 2000 draws to a close, do we really know what that reaction has been?
Practical Marketing and PR for the Small Business by Moi Ali (Kogan Page, pounds 16.99), is a straightforward handbook aimed at small businesses. Many small businesses find themselves in over-crowded markets, yet marketing and PR are often seen as a luxury. This book reinforces the importance of...
Procter & Gamble UK has appointed Mark Brickhill, the chief marketer behind the UK launch of Charmin, as marketing director for a new 'total household' division, as it reshuffles some of its core categories.
More than the new economy, more than big pitches, the one issue that has dominated the headlines in public relations this year has been the continuing flood of mergers, takeovers and rationalisations. Interpublic has been going through the biggest shake-up, in an effort to streamline the...
The theme of the Marketing Society's conference last week was regeneration and one of the speakers has been through a bit of regeneration of his own. Archie Norman, one time chief executive of Asda, now Tory MP, provided the party political broadcast of the day. Its reception was about as warmly...
Delivering public speeches can be nerve-wracking enough, especially when you find yourself at the mercy of hecklers. Not a likely prospect though, one would think, at the Claritas UK 'Envision 2000' conference held last month, which focused on the future of CRM and e-commerce. But keynote speaker,...
BBC Education has appointed online PR and marketing agency iJack Communications to promote several of its key web sites, including BBC Essentials and BBC WebWise. The campaign aims to increase brand awareness and drive traffic to the sites.
Virgin Atlantic has appointed specialist ethnic marketing and PR agency Media Moguls to promote its Delhi route, launched in July. The agency will increase awareness of the route to consumers and travel agents, and build a relationship with regular travellers to India across the leisure and corporate...
It will come as little comfort to Railtrack and GNER in the painful aftermath of the Hatfield train crash, but a crisis managed well can not only limit damage to a company s reputation: it can actually enhance it.
Tropicana UK is adding a new variant, Tropicana Pure Premium Multivitamins, to its chilled juice range. The product is juice pressed from 12 fruits and is fortified with vitamins. It will be supported by a 50p on-pack coupon, and PR and press campaign.
