27 Aug 1998
Pfizer is planning an awareness-raising campaign for erectile
dysfunction (ED) to coincide with the UK launch of its Viagra drug, now
expected next month.
27 Aug 1998
| by FRAN LITTLEWOOD
Marketing is one of those professions that has spawned an
inordinate number of books, be they weighty theoretical tomes, crystal
ball-gazers or inside-story pot-boilers. Some have been extremely
influential, setting a new agenda for the industry. Others are useless
rehashes of previously explored territory....
27 Aug 1998
| by FRAN LITTLEWOOD
Marketing in the IT sector is without doubt becoming more
sophisticated.
27 Aug 1998
| by FRAN LITTLEWOOD
There s a storm brewing in the IT business press as the cosy
duopoly of undisputed market leader Computer Weekly and close rival
Computing is being shaken by the arrival of CMP s Information Week and,
more recently, Ziff Davis IT Week. Industry observers agree there s not
room for all four, but it...
21 Aug 1998
| by SOPHIE BARKER
US bank Chase Manhattan has appointed its first manager of
corporate marketing and communications for Europe, Middle East (EMEA)
and Asia/Pacific as it seeks to build its presence outside the US.
21 Aug 1998
| by SOPHIE BARKER
RAC Motoring Services, part of the RAC Group which is in the
process of being sold to US group Cendant, is reviewing its PR structure
prior to the takeover being completed.
21 Aug 1998
| by SOPHIE BARKER
The Boots Company is reviewing its public affairs account which has
been held by GJW for the past five years.
21 Aug 1998
| by HARRIOT LANE FOX
The Chartered Institute of Marketing (CIM) has hired Marketforce
Communications to raise its profile in the media as the industry s
mouthpiece.
21 Aug 1998
| by IAN DARBY
London Electricity, the utility which has been put up for sale by
its US owner Entergy, has hired Paul Taylor as its head of corporate
affairs.
21 Aug 1998
| by SOPHIE BARKER
Pharmaceutical giant Pfizer has appointed EMC Euro PR to handle PR
for the launch of its new migraine drug, Eletriptan, in Europe and the
US.
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