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Internet-based music store CD-Now has appointed Grant Butler Coomber Group s new consumer technology division to handle a global PR campaign. The push kicks off in London and Sydney, and is planned to expand further into Europe and Asia Pacific.
The reaction of the supermarkets to a Sunday Times report last month that they charge more than their French and German counterparts for the same basket of shopping was entirely predictable: fury, followed by a lot of hot air about effects of the strong pound, designed to throw consumers off the scent.
Supermarkets used to battle for the lowest prices, the freshest produce and the shortest till queues. But now these trusty weapons have been joined by that familiar late 90s phenomenon: spin.
The UK supermarket war is one of the toughest in the world, and is peculiar for the fact that its battles are not only fought on the fields of price and service, but also in the arena of PR.
Lowe Howard-Spink has beaten Bates Dorland to the pounds 10 million Financial Services Authority task. Lowes campaign will target people who were mis-sold their personal pensions, urging them to claim compensation by responding to letters sent to them by their pension companies and direct mailshots...
UK Gold has secured exclusive cable and satellite rights to NYPD Blue, the police drama series previously transmitted on Channel 4. UK Gold s head of programming, Kathryn Mitchell, said: It is a high-quality series with many UK fans and I am confident it will achieve strong audiences for us.
The Signet Group has appointed PR agency Davies Associates to handle consumer PR for its H Samuel and Ernest Jones retail chains.
Lend Lease Global Investments marketing director, Jeff Klein, is the man responsible for the Bluewater shopping centre.
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