01 Oct 1998
| by DANNY ROGERS
Internet-based music store CD-Now has appointed Grant Butler
Coomber Group s new consumer technology division to handle a global PR
campaign. The push kicks off in London and Sydney, and is planned to
expand further into Europe and Asia Pacific.
03 Sep 1998
| by SIMON MARQUIS
The reaction of the supermarkets to a Sunday Times report last
month that they charge more than their French and German counterparts
for the same basket of shopping was entirely predictable: fury, followed
by a lot of hot air about effects of the strong pound, designed to throw
consumers off the scent.
03 Sep 1998
| by ROBERT GRAY
Supermarkets used to battle for the lowest prices, the freshest
produce and the shortest till queues. But now these trusty weapons have
been joined by that familiar late 90s phenomenon: spin.
13 Aug 1998
| by LISA CAMPBELL
The UK supermarket war is one of the toughest in the world, and is
peculiar for the fact that its battles are not only fought on the fields
of price and service, but also in the arena of PR.
Lowe Howard-Spink has beaten Bates Dorland to the pounds 10 million
Financial Services Authority task. Lowes campaign will target people
who were mis-sold their personal pensions, urging them to claim
compensation by responding to letters sent to them by their pension
companies and direct mailshots...
03 Jul 1998
| by ALASDAIR REID
UK Gold has secured exclusive cable and satellite rights to NYPD
Blue, the police drama series previously transmitted on Channel 4. UK
Gold s head of programming, Kathryn Mitchell, said: It is a
high-quality series with many UK fans and I am confident it will achieve
strong audiences for us.
21 May 1998
| by RUTH NICHOLAS
The Signet Group has appointed PR agency Davies Associates to
handle consumer PR for its H Samuel and Ernest Jones retail chains.
26 Feb 1998
| by STEPHEN CARTER
Lend Lease Global Investments marketing director, Jeff Klein, is
the man responsible for the Bluewater shopping centre.