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Girls are entering the male-dominated arena of computer gaming in increasing numbers, prompting the industry to target them more exclusively.
Front Row, the company which supplies video-on-demand films to cable firms, is looking for new advertising and PR agencies in order to upgrade its marketing before the arrival of digital cable.
- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.
- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.
The BBC has appointed a consortium made up of three WPP companies, the Post Office subsidiary, SSL, and Bull Information Systems to collect the television licence fee from next year. Known as Envision, the consortium has been appointed on a seven-year contract which will include a direct marketing and...
Activision, a computer games publisher and developer, has appointed youth PR agency Beatwax to work on its latest releases. SiN and Asteroids launch next month, backed by a pounds 500,000 marketing campaign.
It cost pounds 460m and took seven years to develop, and has a global marketing budget of pounds 213m, pounds 25m of which will be spent in the UK. What s all the fuss about? A three-bladed razor, that s what. The difference is that this is a razor that will not only make your chin extra-smooth but...
Prince Naseem is to star in Codemasters new boxing video game after signing an exclusive three-year licensing deal.
Client: Tunisian Tourist Board; Houssem Ben Azouz, UK director Campaign: More from the Mediterranean Agency: Dynamo Promotional Marketing Timescale: 1997-98 Budget: Approx pounds 2m
Computer games firm Eidos has secured a deal with teenage football sensation Michael Owen to produce a new video game, Michael Owen s World League Soccer 99.
