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Client: The City of Dundee
It has been a year in which the cost of medicines has seldom been far from the headlines. Although Viagra has produced the most column inches, reimbursement (that is, when drugs can be prescribed on the NHS) is not a one-product issue.
A group of top UK pharmaceutical firms has hired Nexus Choat PR to launch a new UK dietary supplements campaign. The Proprietary Association of Great Britain (PAGB), whose members include over-the-counter product manufacturers Seven Seas, Warner Lambert and Roche Products, appointed Nexus at the start...
BEVERLEY KAYE - THE ROWLAND COMPANY
Your clients are appealing, fluffy animals and if you can kick up a fuss about them being mutilated and killed, you will help the profits of several of the largest and most trusted British retailers. Your supporters range from Ann Widdecombe to Joanna Lumley. The opposition consists of large multinationals...
- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.
- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.
FRANKFURT: Leading pharmaceutical company Hoechst Marion Roussel has appointed Armin Frohmann as its new head of global employee communications.
Danish hearing instrument manufacturer Oticon has appointed Shandwick Healthcare for a global PR brief.
The Optica Clulow Group, which owns a string of opticians across England, is reviewing its consumer and trade PR. The account is expected to carry a six-figure fee and at least two agencies are known to be pitching for it.
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