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Lee jeans appoints PR

VF Jeanswear has appointed Ketchum Life to handle PR for Lee jeans. The account was previously held by Jackie Cooper PR. Ketchum was appointed without pitch by VF s new marketing and PR controller, Mariella Gambardella.

PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

What do Cliff Richard, Bandai yo-yos, the England and Wales Cricket Board and General Pinochet have in common? They ve all used public relations agencies or lobbyists this year to work on their behalf.

OPINION: COI suffers unwarranted attention from ministers

The Central Office of Information ain t broke. On the contrary, it makes a tidy profit. So why are Labour ministers trying to mend it yet again?

Ludgate sheds ten in corporate division

Ludgate Group this week announced the closure of part of its corporate communications division and initiated ten redundancies.

Hasbro plans PR drive for Action Man’s relaunch

Top selling doll Action Man is being relaunched next year and owner Hasbro UK is drawing up a shortlist to appoint a new PR agency.

Adidas shortlists four for UK consumer PR

German sports giant Adidas is reviewing its largest UK consumer PR account, worth over pounds 200,000 in annual fees and covering its brand name across all sports.

Dome architects seek PR chief for in-house unit

Richard Rogers Partnership, the architectural firm commissioned to design the Millennium Dome, announced this week it is seeking a communications manager to head its four member in-house team.

Vodafone steps up its PR amid burgeoning market

Vodafone Group, the world s largest mobile communications company, has shortlisted three agencies to handle its six-figure fee consumer PR account.

Scottish Office to hire PR staff for parliament

The Scottish Office is drawing up the job description for a PR chief to head media services at the new Scottish Parliament.

STOP PRESS: Fishburn-Hedges wins legal brief

Fishburn-Hedges has won a three-way pitch to handle national PR for law firm Eversheds (PR Week, 16 October). Citigate Dewe Rogerson and Financial Dynamics also pitched for the six-figure fee account. FH will promote the law firm in the UK financial and general press and the international media and...

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