US equity firm appoints Penrose for Europe work
11 Dec 1998 | by KATHY GREENE
Penrose Financial has been appointed to handle European financial PR for top three US private equity firm Hick Muse Tate and Furst.
The IPR s City and Financial group has elected Neil Mainland, managing director of Mainland Public Relations, as its chairman.
Penrose Financial has been appointed to handle European financial PR for top three US private equity firm Hick Muse Tate and Furst.
Burson-Marsteller has won its first retained account with Cadbury Schweppes with a mission to promote its soft drinks brand Dr Pepper, as the brand seeks to compete in the increasingly competitive fizzy drinks market.
UK companies have increased the proportion of their marketing budget allocated to PR expenditure to over seven per cent, according to a Marketing Forum 1998 survey due to be released later this month.
National Geographic Channel is reviewing its European PR as Charles Barker BSMG s six-month UK consumer and trade PR account with the channel comes to an end.
The Department of Health has merged its PR unit with that of the NHS, creating the new board-level post of communications director. The position is to be filled by Helen McCallum next month.
VF Jeanswear has appointed Ketchum Life to reposition the Lee brand in spring 1999.
Everywhere I go I sense a feeling of inevitability - the inevitability of our absorption into a federal Europe with a single currency and a single government, theoretically answerable to a single Parliament. It is not, of course, what a majority of the people want. Otherwise The Sun would be for it...
Hackney Council has appointed James Flynn as its deputy head of communications.
The NHS Confederation is seeking to appoint a new parliamentary and public affairs officer after a recent audit revealed that members of the charity want it to provide a more focused and pro-active public affairs function. The Confederation was set up in 1997 to represent the interests of over 95 per...